Media Resource
We’re committed to talking about mental health in ways that honour the dignity and human rights of our whānau who are struggling.
Our new Media Resource has been developed to support journalists, editors, producers and communicators to report on mental distress in a way that upholds the mana of all people, with care, cultural awareness, and accuracy.
Replacing our earlier Media Guidelines, this updated resource weaves together expert media insight, tāngata whaiora (lived experience), and te ao Māori perspectives. It reflects our belief that the media has a powerful role to play in helping shift Aotearoa towards greater understanding, inclusion and compassion for those with lived experience of mental distress .
This is not another set of guidelines. It’s a practical, optional tool that works alongside your/newsrooms’ existing editorial standards and newsroom policies.
We know many journalists are already doing this work well. This Resource is here to support, not instruct. Use what’s useful to add to your kete.
Why this matters
Too often, people who experience mental distress are spoken about in ways that reinforce stigma, fear or shame. When stories are told with care and thoughtfulness, the media can help create space for understanding, spark hope, and affirm the dignity of tāngata whaiora.
This resource includes:
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Practical tips on language, imagery, and interview framing
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Cultural guidance grounded in Māori values like manaakitanga and whanaungatanga
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Considerations for sensitive scenes and interviews
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Helplines to include in your coverage
Whether you’re covering a breaking news story or preparing a long-form piece, we hope this resource supports you to tell stories that are accurate, respectful and grounded in aroha.
You may also find this checklist on incorporating te ao Māori helpful to ensure your approach is compassionate, accurate, inclusive and respectful. This approach is designed for both Māori and non- Māori media.