Media Resource
We’re committed to talking about mental health in ways that honour the dignity and human rights of whānau who are struggling.
Our new Media Resource supports journalists, editors, producers and communicators to report on mental distress in a way that upholds the mana of all people, with care, cultural awareness, and accuracy.
Quick reference guides
Need something quick? Here are short, practical checklists you can use right away:
About the resource
This updated resource replaces our earlier Media Guidelines. It combines:
- expert media insight
- tāngata whaiora (lived experience) perspectives
- te ao Māori values and worldviews.
Inside you’ll find:
- Tips on language, imagery, and interview framing.
- Guidance based on values like manaakitanga and whanaungatanga.
- Considerations for sensitive scenes and interviews
Helplines and resources to include in coverage.
Whether you’re covering breaking news or crafting a long-form feature, this resource is here to help you report with accuracy, respect, and care.
Why this kaupapa matters
Too often, people with experiences of mental distress are portrayed in ways that reinforce stigma, fear or shame. The media has a powerful role to help shift Aotearoa New Zealand towards greater understanding, inclusion and compassion for those with lived experience of mental distress.